Incredi-Bowl is a new kind of keto-friendly cereal that takes inspiration from childhood favorites and offers delicious low-carb breakfasts. For low-carb and keto dieters, bowls of breakfast cereal can be enjoyed in flavors like Chocolate Crunch, Frosted Flakes and Honey Nut Hoops. The low-sugar, grain-free and protein-packed cold breakfast cereals tap into the rising popularity of the keto diet and keto-friendly lifestyles and with this in mind, the brand sees that it is time to rethink how people eat breakfast.
Stephen Spaulding, Marketing Director at Incredi-Bowl says, "The grain-free ready-to-eat cereal category has grown exponentially the last three years. What we found when testing other grain-free, Keto-friendly options is that they all came in traditional flavors, but only one form, which is one of the best parts of the cereal eating experience."
What's Driving This Trend
- Nostalgic Keto-friendly Cereals
- Reintroducing beloved childhood breakfast cereals with a keto twist presents an opportunity to target keto dieters who miss their favorite flavors.
- Grain-free Ready-to-eat Cereal
- Expanding the grain-free cereal category with keto-friendly options presents an opportunity for growth and innovation, as well as a solution for low-carb diets.
- Protein-packed Breakfast Foods
- Adding more protein to breakfast cereals presents an opportunity to tap into the demand for high-protein, low-carb foods while providing a convenient breakfast option.
Who This Affects Most
- Food Manufacturing
- Manufacturers can explore the development of keto-friendly cereal options by reformulating traditional flavors to fit low-carb diets, creating a new market segment for the health-conscious consumer.
- Retail
- Retailers can capitalize on the growing trend of low-carb and keto diets by offering a wider variety of grain-free, keto-friendly breakfast options in-store and online.
- Health and Wellness
- Creating protein-packed and low-sugar breakfast options could be an opportunity for wellness companies to target the health-conscious consumer, offering an innovative solution for breakfast on-the-go.
