Part of the larger WONDERFILLED campaign by Oreo, a series of rainbow-colored slides are making their way across the United Kingdom to the delight of commuters. The colorful promotional event helped to launch the brand's new Golden Oreo, which features non-chocolate cookies and the same filling.
Installed at busy London train stations, the slide was for adults-only and boasted a giant cookie for an entrance. The captivating commuter-targeted event aimed to capitalize on research from the Manchester Evening News that suggests up to 76-percent of adults who say they wish they could "slide their whole way to work" each morining.
The WONDERFILLED rainbow-colored slide is now making its way around the United Kingdom due to its massive success in London.
What Makes This Trend Stand Out
- Colorful Commuter Experiences
- Creating unique and visually appealing experiences for commuters to enhance their daily journeys to work.
- Branded Promotional Events
- Using large-scale promotional events to generate buzz and excitement for new product launches.
- Adult-targeted Marketing
- Designing marketing campaigns and experiences that specifically cater to the desires and interests of adults.
Sectors Adopting This
- Food and Beverage
- Opportunity to create experiential marketing campaigns that engage consumers and create memorable brand experiences.
- Entertainment and Recreation
- Potential to incorporate branded installations and experiences into entertainment venues or recreational spaces.
- Transportation and Urban Planning
- Potential for collaboration between transportation companies and brands to create innovative and engaging commuting experiences.
