Menlook is an online menswear retailer that made a TV advertisement using photos published by influential Instagram users around the world. As an e-retailer, it makes sense that this brand would use a language that's familiar to itself and its fans.
The Instagram-inspired commercial takes cues from object "flatlays," or curated arrangements of items that are styled to complement the look of one another and photographed from an aerial perspective.
As part of its influencer marketing strategy, the campaign features Instagram stars like Romain Costa, Quyen Mike and Tarek Q, who are known for bringing their unique perspective and photographic talents to the social media platform. As well as these flatlays coming to life in the TV ad, each setup can be found on each individual's Instagram accounts tagged with #MyMenlook.