The Joan Smalls lipstick collection is a unique partnership between the top model and iconic beauty brand Estee Lauder. The innovative collection is made up of 12 shades designed by Smalls and is officially titled the 'Pure Color Envy Matte Sculpting Lipstick' collection. Smalls also stars in the campaign, which features print ads and digital video content.
The Joan Smalls lipstick collection includes Neon Azalea, a shade of efferverscent pink, Commanding, a black cherry hue, and Decisive Poppy, a brick red shade.
The Estee Lauder x Joan Smalls collaboration is said to be inspired by the unique violet hue Smalls wore to the 2014 MET Gala. Following her stunning MET Gala look, Smalls' Instagram comment section was flooded with users seeking the shade and brand of her lipstick.