The Sherpa mobile app utilizes the popularity of social media platform Instagram by transforming the photos people take of different locations into a curated travel guide. The guides are depicted through a visual medium, showcasing the locations from the perspective of a locale or tourist.
Instagram is an illustration-based platform with users creating curated content to showcase their daily lives. This often leads many users to post about their travels and adventures as a visual diary, making Sherpa's concept of turning the app into a travel guide an innovative one. The guides will showcase different locations through the lens of users catering to a wide audience with a database of photos that offer a variety of styles, themes and perspectives into each destination.