Cult beauty brand Glossier recently introduced a new gel cleanser product to its lineup, formally known as the 'Milky Jelly Cleanser.'
Development for the product began early last year with a blog post from founder Emily Weiss that asked: "What's your dream cleanser?" Hundreds of comments poured in, where consumers were able to describe certain qualities, ingredients or textures that they deemed desirable. The finished product features ingredients like fragrant rose water, moisturizing Pro-Vitamin B5, hydrating Aquaxyl and Glyceryl Cocoate, which removes dirt with ease.
The multipurpose product can be used on wet or dry skin for the purposes of cleansing or removing makeup and other impurities from the surface of the skin. Best of all, the cleansing power of the Milky Jelly Cleanser shares similarities with many contact lens solutions, meaning that it is suitable as a full-face cleanser, even on and around the eyes.
Key Themes Behind This Trend
- Crowdsourced Beauty Development
- Companies can involve customers in product development to create solutions that meet specific consumer needs and desires.
- Multipurpose Beauty Products
- Product development can involve creating multi-functional beauty products that cater to consumer convenience and versatility needs.
- Innovative Beauty Formulations
- Companies can use unique ingredient combinations to create beauty formulations that deliver greater value to consumers.
Where This Applies
- Beauty and Personal Care
- Companies in the beauty and personal care industry can involve consumers in product development to create new solutions that meet specific needs.
- Cosmetics
- Cosmetics companies can create multi-functional products that offer convenience and versatility to their customer base.
- Consumer Packaged Goods
- Companies in the consumer packaged goods industry can build customer loyalty by listening to customer feedback and developing innovative solutions that cater to their needs.
