Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,794 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,222 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,794 cutting edge ideas.

Crowdsourced Beauty Cleansers

Glossier's New Gel Cleanser Was Developed with Help from Fans

— January 15, 2016 — Fashion
Cult beauty brand Glossier recently introduced a new gel cleanser product to its lineup, formally known as the 'Milky Jelly Cleanser.'

Development for the product began early last year with a blog post from founder Emily Weiss that asked: "What's your dream cleanser?" Hundreds of comments poured in, where consumers were able to describe certain qualities, ingredients or textures that they deemed desirable. The finished product features ingredients like fragrant rose water, moisturizing Pro-Vitamin B5, hydrating Aquaxyl and Glyceryl Cocoate, which removes dirt with ease.

The multipurpose product can be used on wet or dry skin for the purposes of cleansing or removing makeup and other impurities from the surface of the skin. Best of all, the cleansing power of the Milky Jelly Cleanser shares similarities with many contact lens solutions, meaning that it is suitable as a full-face cleanser, even on and around the eyes.
Trend Themes
1. Crowdsourced Beauty Development - Companies can involve customers in product development to create solutions that meet specific consumer needs and desires.
2. Multipurpose Beauty Products - Product development can involve creating multi-functional beauty products that cater to consumer convenience and versatility needs.
3. Innovative Beauty Formulations - Companies can use unique ingredient combinations to create beauty formulations that deliver greater value to consumers.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can involve consumers in product development to create new solutions that meet specific needs.
2. Cosmetics - Cosmetics companies can create multi-functional products that offer convenience and versatility to their customer base.
3. Consumer Packaged Goods - Companies in the consumer packaged goods industry can build customer loyalty by listening to customer feedback and developing innovative solutions that cater to their needs.
2
Score
Popularity
Activity
Freshness