If taking a spin in the Oscar Mayer Wienermobile has always been a dream of yours, prepare for your fantasies to become reality — the iconic Wienermobile is the first vehicle that is available for lease through Twitter.
The hilarious promotional video for the Tweet2Lease contest presents the "2014 Wienermobile" like a luxury car with a serious voiceover, classical music and tons of closeups. To be eligible, Twitter users must tweet why they are deserving of a ride in the Wienermobile and use the “Tweet2Lease” hashtag. From there, participants will be entered into a draw to win the keys to the Oscar Mayer Wienermobile for eight hours, personal “Hotdogger” chauffeurs and a $500 prize. The Tweet2Lease contest runs until February 7th, 2014, which should be just in time for the arrival of spring and an early barbecue season.
Key Themes Behind This Trend
- Twitter-leased Vehicles
- The Tweet2Lease contest showcases the trend of leasing vehicles through Twitter, providing an opportunity for other companies to explore similar promotional campaigns.
- Social Media Marketing
- The use of Twitter to promote the Tweet2Lease contest highlights the growing trend of utilizing social media platforms for creative marketing strategies, opening doors for businesses to engage with their audience in unique ways.
- Branded Experiences
- The opportunity to win a day with the Oscar Mayer Wienermobile demonstrates the trend of providing customers with unique, immersive experiences, offering companies a chance to create memorable brand interactions.
Where This Applies
- Automotive
- The Tweet2Lease contest presents an opportunity for the automotive industry to explore innovative ways of engaging with consumers and generating buzz through social media campaigns.
- Marketing and Advertising
- The success of the Tweet2Lease contest showcases the potential for marketing and advertising agencies to leverage social media platforms like Twitter to create unique and engaging promotional campaigns for their clients.
- Food and Beverage
- The use of the Oscar Mayer Wienermobile in the Tweet2Lease contest highlights the potential for food and beverage companies to leverage nostalgic and iconic branding to create buzz and connect with their audience.
