To promote the Nissan Juke, the massive #VJuke campaign was put in motion, involving a collaboration with musicians Touch Sensitive and Ego, Vice Magazine and Instagram users.
Nissan asked Instagram users to submit videos of themselves making sounds and tag them with #VJuke. The musicians documented their song-making process from the crowdsourced sound samples and the series of webisodes was aired on Vice.
When the song was complete, all of the contributors were invited to a live performance of the song in Melbourne. The crowdsourced song includes everything from ice cubes clinking in a glass to balloons popping and fingers snapping. Since the film was sourced on Instagram, it's also been compiled into a unique audio/visual presentation showing off the individual clips used to put it all together.
What's Driving This Trend
- Crowdsourced Marketing
- Opportunity for brands to engage with their audience by crowdsourcing content and creating a sense of community.
- Social Media Music Creation
- Opportunity for artists and brands to collaborate with their followers and create unique, user-generated content.
- Multi-dimensional Content Creation
- Opportunity for brands to create engaging content through the combination of visual and audio elements sourced from user-generated content.
Who This Affects Most
- Automotive
- Opportunity for automotive brands to create interactive marketing campaigns that encourage user participation and increase brand awareness.
- Music
- Opportunity for artists to engage with their fans and showcase their creativity through social media collaborations and crowdsourced content.
- Media and Entertainment
- Opportunity for media and entertainment companies to utilize social media platforms to create multi-dimensional content that engages audiences and drives engagement.
