To promote the Nissan Juke, the massive #VJuke campaign was put in motion, involving a collaboration with musicians Touch Sensitive and Ego, Vice Magazine and Instagram users.
Nissan asked Instagram users to submit videos of themselves making sounds and tag them with #VJuke. The musicians documented their song-making process from the crowdsourced sound samples and the series of webisodes was aired on Vice.
When the song was complete, all of the contributors were invited to a live performance of the song in Melbourne. The crowdsourced song includes everything from ice cubes clinking in a glass to balloons popping and fingers snapping. Since the film was sourced on Instagram, it's also been compiled into a unique audio/visual presentation showing off the individual clips used to put it all together.
This Massive Instagram Campaign Advertises the Nissan Juke
Laura McQuarrie — February 23, 2014 — Autos
References: nissan.au & creativecriminals