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82 Social Media Platform Examples

From Immersive Virtual Fashion Shows to Busty Seatbelt Campaigns

— October 7, 2014 — Marketing
Social media platforms have a wide influence that makes them perfect for introducing a concept or launching a new product.

Social media is a great way of solidifying your brand identity, connecting with your consumers and establishing an online presence. Customers appreciate brands who are active on social media because it is a way to ensure transparency and authenticity.

There are also plenty of ways to get creative with social media. Take, for instance, the way Topshop Unique chose to unveil its Fall 2014 collection. The brand live-streamed the show in an immersive visual experience for a select few customers. Users had the opportunity to become involved by tweeting #topshopgoesvirtual on Instagram. This example showcases how accessible social media can really be.
6.5
Score
Popularity
Activity
Freshness
80
Posthumous Twitter Campaigns
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
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79
Expanding Language Campaigns
Expanding Language Campaigns
Offering Facebook in Guarani Helped TIGO Mobile Boost Business
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78
Tweet-Directed Tennis Matches
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
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77
Bold HIV Awareness Campaigns
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
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76
Disappearing News Campaigns
Disappearing News Campaigns
Radikal's Campaign for Internet Censorship Sparked a Social Movement
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75
Disappearing Friend Campaigns
Disappearing Friend Campaigns
WWF's Last 55 on Facebook Simulates the Decline in Maui's Dolphins
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74
Crazy Crowdsourced Songs
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
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73
Busty Seatbelt Campaigns
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
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72
Dangerous Tweet Campaigns
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
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71
Rebranded Lemonade Campaigns
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
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70
Lookalike Language Campaigns
Lookalike Language Campaigns
Britanico Sent People LinkedIn Requests from English-Speaking Clones
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69
Data-Donating Initatives
Data-Donating Initatives
The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
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68
Flirty Motel Campaigns
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
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67
Poverty-Violence Awareness Campaigns
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
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66
Crowdsourced Social Media Songs
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
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65
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
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64
Inspiring Invention Campaigns
Inspiring Invention Campaigns
GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious
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63
Gigantic Airport Selfie Campaigns
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
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62
Crowdsourced Rescue Mission Websites
Crowdsourced Rescue Mission Websites
This Website Lets Volunteers Help Locate a Missing Airline
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61
Social Homeless Campaigns
Social Homeless Campaigns
Vinzirast's Homeless Social Media Campaign Shares Struggles in Real Time
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60
Fill-in-the-Blank Book Campaigns
Fill-in-the-Blank Book Campaigns
Social Book Participants Could Be Credited in Pharell's New Book
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59
Auto-Reply Sports Campaigns
Auto-Reply Sports Campaigns
The Puma Forever Faster Campaign Eggs on Troublemakers
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58
Superimposed Forgetfulness Campaigns
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
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57
Personified Chocolate Campaigns
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
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56
Social Free Speech Campaigns
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
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55
Selfie Addiction Campaigns
Selfie Addiction Campaigns
Save Yourselfie Cracks Down on People Who Are Addicted to Selfies
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54
Social Automotive Flipbooks
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
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53
Tweeting Bookmarks
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
<
52
Anti-Surveillance Christmas Videos
Anti-Surveillance Christmas Videos
The NSA Is Coming to Town is a Satire of the Christmas Classic
<
51
Sports Star Chat Campaigns
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
<
50
Planetwide Selfie Campaigns
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
<
49
Prideful Cereal Campaigns
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
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48
Magical 10-Second Ads
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
<
47
Political Matchmaking Campaigns
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
<
46
Fictional King-Bashing Campaigns
Fictional King-Bashing Campaigns
HBO Invites Fans to Roast King Joffrey on Twitter and Facebook
<
45
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
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44
Realtime Hot Spot Campaigns
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
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43
Social Media Presentation Techniques
Social Media Presentation Techniques
The Social Good Summit Extends Conversation Using #2030NOW
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42
Workout Selfie Marketing Campaigns
Workout Selfie Marketing Campaigns
The Friskis and Svettis Gym Franchise Shows the Selfie Sells
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41
Hunger Awareness Campaigns
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
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40
Social Blood Donation Campaigns
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
<
39
Sneaky Tweet-Revealed Ads
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
<
38
Flavorful Social Media Campaigns
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
<
37
Pop Star Cosmetic Campaigns
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
<
36
Romantic Hashtag Campaigns
Romantic Hashtag Campaigns
The #findkatie Tag Helped a Man Track Down a Woman He Met On a Plane
<
35
Fictional Internship Campaigns
Fictional Internship Campaigns
The Fifty Shades of Grey App is Hiring for Grey Enterprises
<
34
Inclusive Internet Initiatives
Inclusive Internet Initiatives
Facebook is Launching a Free WiFi Program for Students in NC
<
33
Loyalty-Testing Burger Campaigns
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
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32
Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
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31
Insta-Fashion Campaigns
Insta-Fashion Campaigns
Project Runway's Instagram Marketing Campaign Involves Fans & Contestants
<
30
Global Selfie Photomosaics
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
<
29
Provocative Social Campaigns
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
<
28
Catalog-Sharing Campaigns
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
<
27
Cup-Unlocking Campaigns
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
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26
Social Media Clean-Up Campaigns
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
<
25
Digitized Tradition Campaigns
Digitized Tradition Campaigns
Kyivstar's Facebook Social Campaign Celebrates Vyshyvanka Day
<
24
Activist App Campaigns
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
<
23
Viral Virus Hashtag Campaigns
Viral Virus Hashtag Campaigns
The #FactsOnEbola & #EbolaFacts Hashtags Offer Information on Ebola
<
22
Surprising Photo Booths
Surprising Photo Booths
Kinder Surprise's Chocolate Promotion Captures Unexpected Delight
<
21
TV Script Twitter Campaigns
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
<
20
Bold Lipstick Cancer Campaigns
Bold Lipstick Cancer Campaigns
The Red Lippy Project Raises Awareness on Cervical Cancer
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19
Fragrant Mail Campaigns
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
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18
Friendly Test Drive Campaigns
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
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17
Interactive Insta-Magazines
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
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16
Politically Fueled Selfies
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
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15
Amusing Auto Safety Campaigns
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
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14
Social Modeling Campaigns
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
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13
Secretive Coffee Campaigns
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
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12
Nail-Painting Awareness Projects
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
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11
Nostalgic Travel Campaigns
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
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10
Hunger-Fighting Campaigns
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
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9
Gamified Social Accounts
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
<
8
Edible Cake Billboards
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
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7
Immersive Beer Campaigns
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
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6
Male Feminists Hashtags
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
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5
Creepy Emoticon Campaigns
Creepy Emoticon Campaigns
Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
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4
Sensual Hashtag Fashion Ads
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
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3
Social Media Lingerie Ads
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
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2
Photoshopped Abuse Awareness Campaigns
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
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1
Skivvy Selfie Campaigns
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
<