In celebration of reaching 1 million Facebook fans, Mike's Hard Lemonade decided to rebrand itself for the day in celebration of their millionth fan, Paul.
For 24 hours, Mike's Hard Lemonade became Paul's Hard Lemonade, which involved creating a new logo, labels, t-shirts, a new web design and even changes to the brand's social media handles to denote the change in name. The brand went to visit Paul and in the spirit of celebration, brought him the bottles of lemonade, balloons and a cake to kick off the festivities.
The campaign is a fun way to celebrate a social media milestone like this and reach out to the fans who support the brand. Now, Mike's Hard Lemonade has got to do something even bigger and better when it doubles this amount of Facebook likes.