The Calvin Klein Underwear Fall 2014 campaign is not at all that different from its previous ones except that it call fall into the category of hashtag fashion ads. Scrawled across each image is the phrase #mycalvins, which encourage viewers to take part as well. Although that isn't stated anywhere, there is only one reason why a hashtag would exist, to follow suit.
Shot entirely in black and white by photography duo Mert Alas and Marcus Piggott, the hashtag fashion ads star model Lara Stone and male model Matthew Terry. One of five new campaigns rolling out for the brand, the hashtag fashion ads encourage social media interaction in a way that will surely create more word-of-mouth promotion. Denim is also featured in the campaign.
Key Themes Behind This Trend
- Hashtag Fashion Ads
- Creating fashion ad campaigns with hashtags encourages social media interaction and word-of-mouth promotion.
- Black and White Photography
- Using black and white photography in fashion advertising adds a timeless and classic appeal to the brand.
- Denim in Fashion Campaigns
- Featuring denim in fashion ad campaigns highlights its popularity and versatility in the fashion industry.
Where This Applies
- Fashion Advertising
- Fashion brands can explore the use of hashtags in their advertising campaigns to engage with their audience and generate buzz.
- Photography
- Photographers can experiment with black and white photography techniques to create captivating and impactful fashion images.
- Denim Fashion
- Brands in the denim industry can leverage denim's popularity by incorporating it in their fashion campaigns to attract customers.
