The Calvin Klein Underwear Fall 2014 campaign is not at all that different from its previous ones except that it call fall into the category of hashtag fashion ads. Scrawled across each image is the phrase #mycalvins, which encourage viewers to take part as well. Although that isn't stated anywhere, there is only one reason why a hashtag would exist, to follow suit.
Shot entirely in black and white by photography duo Mert Alas and Marcus Piggott, the hashtag fashion ads star model Lara Stone and male model Matthew Terry. One of five new campaigns rolling out for the brand, the hashtag fashion ads encourage social media interaction in a way that will surely create more word-of-mouth promotion. Denim is also featured in the campaign.