The new COS Fall/Winter 2022 campaign captures the essence of an urban environment that is designed with themes of city living. The new range is showcased with the suitable background of New York City, delivering a metropolitan vibrancy or an urban city.
The campaign is star-studded with the faces of actors, models, and dancers -- some of these include "Harvey Keitel, Natasha Lyonne, Alton Mason, Paloma Elsesser, Greta Lee, José Miguel Lapaz-Rodriguez, Isaac Powell, Grace Elizabeth, and Dede Mansro." The campaign was shot by the talents of Mario Sorrenti and overall, the seasonal range is full of timeless looks that are clean and minimal. Some of the pieces include turtleneck sweaters, pants, overcoats, buttoned shirts, knitwear, and more.
Image Credit: Mario Sorrenti
What's Driving This Trend
- City Living Fashion
- The trend of urban-themed fashion campaigns continues, creating an opportunity for brands to capture the essence of city living in their designs.
- Timeless Minimalism
- The COS Fall/Winter 2022 collection showcases the power of clean and minimal designs in creating classic wardrobe staples.
- Celebrity Endorsement
- Using recognizable faces like those in the COS Fall/Winter 2022 campaign offers an opportunity for brands to appeal to wider audiences and create engaging content.
Who This Affects Most
- Fashion
- The fashion industry can continue to explore the intersection of urban style and timeless minimalism, offering new products through seasonal collections.
- Photography and Videography
- As urban-themed fashion campaigns continue to flourish, photography and videography industries can offer their expertise in capturing the spirit of city living.
- Celebrity Endorsement
- The COS Fall/Winter 2022 campaign highlights the power of celebrity endorsement, providing an opportunity for industries like advertising and public relations to work with recognizable faces in brand promotions.
