Fashion brand campaigns have to be visually captivating and emotionally resonant. No matter what the brand, the style, the look, it's important to make the customer feel strongly about it. Fashion is a passionate industry, after all.
Some brands have gone the ultra-luxury route, while others go for a more bohemian, organic approach. Still others enlist the help of a celebrity face. Take, for instance, the Versace Spring 2014 campaign starring Lady Gaga. One of the reasons this campaign was so successful is because the fashion house toned down the pop star's normally outrageous look, opting for a quieter, more refined style. Viewers had to do a double take to ensure that it was, in fact, Lady Gaga in the image.
And of course, there's always good old fashioned sex appeal, like Diesel Accessories' risque pole dancing ads for the SS 2014 season.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
