In place of a tiara, the Sunglass Hut 2014 ad campaign is envisioning the mark of modern royalty as a set (or two) of stylish shades. Considering that the right design can make anyone look like a million bucks as well as an elusive celebrity, it is no wonder that the Sunglass Hut 2014 ad campaign took this route.
Not to mention that the visuals for the Sunglass Hut 2014 ad campaign are completely compelling. Starring model Georgia May Jagger, the Sunglass Hut 2014 ad campaign has a surreal 'Alice in Wonderland' aesthetic that is fully in line with photographer Ellen von Unwerth's signature style. The socialite-worthy looks were put together by stylist Franck Chevailer.
Why This Trend Is Growing
- Stylish Shades
- The trend of using stylish shades as a representation of modern royalty in ad campaigns creates disruptive innovation opportunities in the fashion and luxury industries.
- Surreal Aesthetics
- The trend of incorporating surreal 'Alice in Wonderland' aesthetics in ad campaigns presents disruptive innovation opportunities in the photography and creative industries.
- Socialite-worthy Looks
- The trend of creating stunning socialite-worthy looks in ad campaigns offers disruptive innovation opportunities in the fashion styling and beauty industries.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend of using stylish shades as a representation of modern royalty in ad campaigns.
- Luxury
- The luxury industry can explore disruptive innovation opportunities by incorporating the trend of using stylish shades as a representation of modern royalty in ad campaigns.
- Photography
- The photography industry can explore disruptive innovation opportunities by incorporating surreal 'Alice in Wonderland' aesthetics in ad campaigns.
- Creative
- The creative industry can capitalize on the trend of incorporating surreal 'Alice in Wonderland' aesthetics in ad campaigns.
- Fashion Styling
- The fashion styling industry can explore disruptive innovation opportunities by creating stunning socialite-worthy looks in ad campaigns.
- Beauty
- The beauty industry can capitalize on the trend of creating stunning socialite-worthy looks in ad campaigns.
