Urban Safari Fashion Campaigns

The Tommy Hilfiger Fall/Winter 2014/2015 Ads Display Expeditions

The Tommy Hilfiger Fall/Winter 2014/2015 campaign displays the beauty of an urban-inspired safari. In the images take by photographer Craig McDean, models Arthur Kulkov, Julia Hafstrom, Bernard Fouquet, RJ King, Marlon Teixeira and Luke Willett are pictured in a rugged, desert-like environment, hence the assortment of sturdy apparel.

Stylist Karl Templer assembled the campaign for the Fall/Winter 2014/2015 season of Tommy Hilfiger. He managed to incorporate varying pieces that suit numerous ends, inclusive of knit shawls, puffy winter coats, fur-lined jackets, bohemian print sweaters and nautical striped shirts.

Whether one sets out for an adventure this coming season or not, there is certainly much to pick and choose from in this collection for followers of the Tommy Hilfiger brand.

Urban Safari Fashion
Opportunity for disruptive innovation in creating fashion collections inspired by urban safari themes.
Rugged Apparel
Opportunity for disruptive innovation in designing sturdy and versatile clothing for outdoor expeditions.
Bohemian Prints
Opportunity for disruptive innovation in incorporating bohemian print designs into mainstream fashion.

Industries Being Reshaped

Fashion
Opportunity for disruptive innovation in the fashion industry by embracing urban safari and rugged apparel trends.
Outdoor Gear
Opportunity for disruptive innovation in developing outdoor gear and clothing that combines fashion and functionality.
Textile Printing
Opportunity for disruptive innovation in the textile printing industry by introducing new techniques for creating bohemian print designs.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 41%
Freshness 8%

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