The Elie Tahari Fall/Winter 2014/2015 advertisements incorporate images of dark and stormy weather. Photographer Steven Klein placed model Hilary Rhoda in front of bolts of lightning, gigantic waves and haunting black and orange skies.
Albeit the spooky weather, the Elie Tahari collection displayed by way of the backdrop is feminine and approachable. Present in the line are double zip leather jackets, red coats featuring high neck lines, color blocked skirts, low cut tank tops and sheer blouses.
Given the placement of this series within the Fall/Winter 2014/2015 lot, it follows that the Elie Tahari label opted for leather, thick knits and upscale sweats. The brand is thus incorporating much functionality within its current fashion set.
What Makes This Trend Stand Out
- Dark and Stormy Fashion Campaigns
- Opportunity for fashion brands to create visually striking and memorable campaigns by incorporating weather elements.
- Feminine and Approachable Fashion
- Potential for brands to focus on creating fashion collections that are both feminine and easily accessible to a wide range of consumers.
- Functionality in Fashion
- Disruptive potential for brands to incorporate functionality, such as leather, thick knits, and upscale sweats, into their fashion collections.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to enhance their campaigns and collections by incorporating dark and stormy imagery.
- Photography
- Potential for photographers to specialize in capturing fashion campaigns with weather elements to create visually stunning imagery.
- Apparel Manufacturing
- Disruptive potential for manufacturers to focus on producing fashion pieces that combine both aesthetics and functionality.
