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17 Fashion Marketing Apps

From Shoppable Dress-Up Games to Mobile Fashion Catalogs

— May 16, 2015 — Tech
Many tech-savvy consumers seek out emojis, messengers and games as sources of entertainment, so these fashion marketing apps use this to their advantage for the purposes of promotion, building brand loyalty and connecting with consumers.

In order to tease new and upcoming collections, brands like Foot Locker and Karl Lagerfeld released the Shoemoji and emotiKARL apps respectively in order to help fans express their excitement over products better.

Fashion is often quite serious by nature, but apps like Covet show how powerful play can be for sales. Covet is a mobile fashion game that doubles as a place to buy real garments from featured brands. Recently, Covet partnered with the CFDA in order to make virtual garments from up-and-coming brands available for style challenges to the app's 2.5 million active users.
5.4
Score
Popularity
Activity
Freshness
17
Women-Empowering Fashion Apps
Women-Empowering Fashion Apps
Chime for Change is a Cultural Hub for Philanthropic Gucci Lovers
<
16
Organizational Fashion Event Apps
Organizational Fashion Event Apps
The Fashion GPS App Helps Keep You on Top of Fashion Week
<
15
In-Store Customization Apps
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
<
14
Fashion Promotion App Collaborations
Fashion Promotion App Collaborations
Elle and Nokia Team Up to Create a New Phone App
<
13
Gamified Necktie Apps
Gamified Necktie Apps
Hermes' Tie Break App for Men Combines Gaming and Fashion
<
12
Mobile Fashion Catalogs
Mobile Fashion Catalogs
The Harrods Magazine App Shares Exclusive Features and Product Info
<
11
Fake Dating Apps
Fake Dating Apps
HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE
<
10
Footwear Release Apps
Footwear Release Apps
Nike's SNKRS App Brings News and On-the-Go Shopping to Mobile Devices
<
9
Footwear Emoji Apps
Footwear Emoji Apps
The Foot Locker App Lets You Add 'Shoemojis' to Your Text Messages
<
8
Livestreaming Fashion Apps
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
<
7
Fashion Messaging Campaigns
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
<
6
Social Media Shopping Apps
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
<
5
Image App-Based Runways
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
<
4
Girly Messaging Apps
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
<
3
Virtual Scarf Modeling Apps
Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
<
2
Shoppable Dress-Up Games
Shoppable Dress-Up Games
Covet's Fashion Game App Lets You Try on and Buy Designer Clothing
<
1
Fashion Fanatic Emojis
Fashion Fanatic Emojis
Karl Lagerfeld Designed a Chic Set of Black and White Emoticons
<