Gucci has helped create an initiative called Chime for Change to empower women around the world. Now available in the form of an app, it acts as "a cultural hub for philanthropic Gucci lovers," writes Luxpresso. Created in collaboration with Catapult, the Chime for Change app appropriately launched on the eve of International Women’s Day.
Founded by Beyoncé Knowles-Carter, Salma Hayek Pinault and Gucci creative director Frida Giannini, the app not only serves a social good purpose, it also helps the brand Gucciengage with its audience on a more personal level through social media. People can chime about health, justice and education from anywhere in the world. It also shows a map to illustrate in real-time where people are chiming in from. A great product, Chime for Change proves brands can interact in more meaningful ways with consumers.