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33 Fast Fashion Innovations

From Discount Millennial Retails to Summer-Only Retail Shops

— February 11, 2016 — Fashion
Fast fashion brands like H&M and Zara are becoming even more pervasive in the modern consumer market, as they cater to the pervasive desire for the latest styles and freshest fashions. Often tailored toward the Millennial consumer, these brands know that convenience and experiential innovations increase consumer engagement and create a more immersive experience for shoppers.

Being that fast fashion encourages consumers tend to come back often, drawn to the convenience as well as the need for the latest and greatest, the brand innovations seen here focus on technological integration, retail design and even guerrilla-style marketing tactics. Brands are looking for fresh, new ways to entice shoppers to consider retail locations a destination for purchases rather than just a simple retailer.

As the fast fashion revolution continues, these fashion innovations will likely stand as a jumping off point for many retailers to continue appealing to new and existing consumer segments.
7
Score
Popularity
Activity
Freshness
33
Bespoke Fast Fashion Collections
Bespoke Fast Fashion Collections
Topman's Fine Tailoring Line Works with Charlie Casely-Hayford
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32
Celebrity-Designed Fast Fashion
Celebrity-Designed Fast Fashion
The Justin Bieber X Forever 21 Line is Influenced by the Pop Star
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31
Discount Millennial Retailers (UPDATE)
Discount Millennial Retailers (UPDATE)
The Find @ Lord & Taylor Discount Store is Youth-Focused
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30
Price-Picking Promotions
Price-Picking Promotions
The Everlane After Christmas Sale Allows You to Choose Your Price
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29
Eco-Friendly Clothing Subscriptions
Eco-Friendly Clothing Subscriptions
This Shop Lets Customers Rent Designer Pieces and Launder Them
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28
Trackable Designer Fashion Trucks
Trackable Designer Fashion Trucks
Kat's Closet Offers an App to Let Loyal Consumers Stay in Touch
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27
Summer-Only Retail Shops
Summer-Only Retail Shops
United by Blue's Asbury Park Seasonal Store Sits on the Oceanfront
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26
Same-Day Runway Purchases
Same-Day Runway Purchases
Rebecca Minkoff Brought Direct-to-Consumer Fashion to 'The Grove' in La
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25
Incentivized Fashion Apps
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
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24
Shop-the-Runway Services
Shop-the-Runway Services
Luevo Lets You Pre-Order the Latest Fashions & Support Emerging Designers
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23
Fashion Matchmaking Apps
Fashion Matchmaking Apps
Grabble Aims to Match Users Up with Fashion They Want to Buy
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22
Interactive Fashion Retail
Interactive Fashion Retail
Macy's Latest Announcement Expands of their iBeacon Retail Concept
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21
Custom Converse Projects
Custom Converse Projects
The Blank Canvas Initiative Encourages Customers to Design Their Own Shoe
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20
Cost-Cutting Retail Apps
Cost-Cutting Retail Apps
Fashalot Offers Retail Discounts When a Shopper Checks in to the Store
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19
Test-Driving Clothing Promos
Test-Driving Clothing Promos
GU Customers Are Trying on Clothes Outside Stores Without Purchase
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18
Fashion Emergency Vehicles
Fashion Emergency Vehicles
The Closet SOS Clothing Truck Brings Backup Outfit Choices To You
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17
Purchase-Predicting Stores
Purchase-Predicting Stores
Farfetch Turns Browns into a "Store of the Future" with Retail Tech
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16
Fashion E-Commerce Platforms
Fashion E-Commerce Platforms
NuORDER is a Seamless B2B Platform for Fashion Retailers
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15
Personal Shopping Suites
Personal Shopping Suites
Selfridges Now Has a Dedicated Space for Retail Consultations
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14
Heat-Sensitive Retail Mirrors
Heat-Sensitive Retail Mirrors
The Smart Mirrors Show Off Uniqlo's Heattech Thermal Line in Action
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13
High Speed Clothing Deliveries
High Speed Clothing Deliveries
This Fashion Label is Launching 1 Hour Delivery in San Francisco
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12
Whiteout Sneaker Shop Concepts
Whiteout Sneaker Shop Concepts
The Sneakerhead White Store Only Sells White Kicks
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11
Bespoke Dress Design Platforms
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
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10
Fast Fashion Kid's Clothing
Fast Fashion Kid's Clothing
The New 'Zara Kids' Collection Offers Stylish Clothing for Children
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9
Communal Retail Shops
Communal Retail Shops
'Cornerstore' Houses Its Retail and Textile Production in One Space
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8
Fast Fashion Disney Collections
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
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7
Peachy Pop-Up Interiors
Peachy Pop-Up Interiors
This Retail Interior Matches the Clothing's Distinct Color Palette
<
6
Outfit-Creating Apps
Outfit-Creating Apps
Lovelooks Lets You Arrange New Clothing Combinations and Buy Them in App
<
5
Mood-Matching T-Shirts
Mood-Matching T-Shirts
Uniqlo's UMood Technology Uses Neuroscience To Help You Dress For Your Mood
<
4
Men-Only Shopping Services
Men-Only Shopping Services
Selfridges' Personal Shopping Service Caters Specifically to Men
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3
Mobile Fashion Boutiques
Mobile Fashion Boutiques
This Mobile Shop Showcases the Work of Emerging Fashion Designers
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2
Menswear E-Commerce Sites
Menswear E-Commerce Sites
'JackThreads' is Shifting from Selling Other Brands to Its Own Label
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1
Mobile Bus Boutiques
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
<