The custom Converse project, aptly titled 'Blank Canvas,' encourages people to have more of a hand in their sneaker choice. Expressing one's individuality is becoming more of a concern for younger generations as they are inundated with mass produced fashion fads and more. Through this custom Converse project, they can approach a different mindset one step at a time, quite literally.
Taking a cue from NikeID and even Adidas' latest custom sneaker app, the custom Converse campaign allows customers to choose different color ways, materials and laces that correspond with a number of different styles. From classic to modern and even a bit of punk thrown in, the custom Converse project is one way to utilize the Internet in order to expand the retail experience into people's home and their minds.