Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Blank Canvas Initiative Encourages Customers to Design Their Own Shoe

 - Oct 16, 2014
References: converse
The custom Converse project, aptly titled 'Blank Canvas,' encourages people to have more of a hand in their sneaker choice. Expressing one's individuality is becoming more of a concern for younger generations as they are inundated with mass produced fashion fads and more. Through this custom Converse project, they can approach a different mindset one step at a time, quite literally.

Taking a cue from NikeID and even Adidas' latest custom sneaker app, the custom Converse campaign allows customers to choose different color ways, materials and laces that correspond with a number of different styles. From classic to modern and even a bit of punk thrown in, the custom Converse project is one way to utilize the Internet in order to expand the retail experience into people's home and their minds.