The custom Converse project, aptly titled 'Blank Canvas,' encourages people to have more of a hand in their sneaker choice. Expressing one's individuality is becoming more of a concern for younger generations as they are inundated with mass produced fashion fads and more. Through this custom Converse project, they can approach a different mindset one step at a time, quite literally.
Taking a cue from NikeID and even Adidas' latest custom sneaker app, the custom Converse campaign allows customers to choose different color ways, materials and laces that correspond with a number of different styles. From classic to modern and even a bit of punk thrown in, the custom Converse project is one way to utilize the Internet in order to expand the retail experience into people's home and their minds.
Custom Converse Projects
More Stats +/-
Customized Flashy Footwear
Playfully Doodled Sneakers
Versatile Autumn Apparel
Rugged Outdoor Sneakers
Rebellious Rapper Sneakers
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The Blank Canvas Initiative Encourages Customers to Design Their Own Shoe
- By: Meghan YoungOct 16, 2014