This Mobile Shop Showcases the Work of Emerging Fashion Designers
Katherine Pendrill — December 30, 2015 — Fashion
References: huntandgathertruck & kickstarter
'Hunt & Gather' is a mobile shop that showcases the work of emerging fashion designers. For independent designers, one of the biggest obstacles is creating brand awareness. This truck provides a simple way for aspiring designers to present their work to the broader public.
Hunt & Gather is similar to a food truck in that it travels to different locations rather than remaining in a fixed place. But instead of food, this mobile shop features clothing made by emerging fashion designers. The boutique largely specializes in women's clothing, accessories and home design. The idea behind the fashion truck is to bring small business directly to the consumer and show off the work of local designers. The goal is to encourage consumers to put quality and craftsmanship ahead of fast fashion.
Hunt & Gather puts an innovative twist on the idea of traditional retail by bringing new products directly to the consumer.
Hunt & Gather is similar to a food truck in that it travels to different locations rather than remaining in a fixed place. But instead of food, this mobile shop features clothing made by emerging fashion designers. The boutique largely specializes in women's clothing, accessories and home design. The idea behind the fashion truck is to bring small business directly to the consumer and show off the work of local designers. The goal is to encourage consumers to put quality and craftsmanship ahead of fast fashion.
Hunt & Gather puts an innovative twist on the idea of traditional retail by bringing new products directly to the consumer.
Trend Themes
1. Mobile Fashion Boutiques - Mobile fashion boutiques could disrupt traditional brick-and-mortar fashion retail by bringing new products directly to the consumer.
2. Emerging Fashion Designers - Supporting emerging fashion designers through mobile shops could disrupt the fashion industry by encouraging consumers to appreciate quality and craftsmanship over fast fashion.
3. Pop-up Shops - Mobile fashion boutiques could lead to a rise in pop-up shops, making it easier for independent retailers to showcase their work without the expense of opening a traditional store.
Industry Implications
1. Fashion Retail - Mobile fashion boutiques could disrupt traditional brick-and-mortar fashion retail by bringing new products directly to the consumer.
2. Emerging Fashion Design - Supporting emerging fashion designers through mobile shops could disrupt the fashion industry by encouraging consumers to appreciate quality and craftsmanship over fast fashion.
3. Mobile Retail - The innovation of mobile fashion boutiques could spur growth in the mobile retail industry as a whole.
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