The top February 2016 retail trends is marked by a number of permanent and temporary in-store concepts that highlight a product's best uses and the lifestyle vision of the brand.
One particular temporary retail experience making waves this month is the Cadbury Creme Egg pop-up cafe that is currently open in London. The immersive pop-up cafe features an adults-only ball pit and is filled with brand artifacts that makes it a retrospective on the classic Easter candy.
Another unique concept is the Sneakerhead White Store in Moscow, which only sells white pairs of sneakers. The fourth store from the Russian retailer in Moscow, the space signals that consumers are interested in highly curated retail offerings.
The top February 2016 retail trends highlight a number of shifting consumer desires such as an interest in experiential kiosks and spaces that educate shoppers on product's and brand history.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
