In the name of radical transparency and in unwavering belief in the value of their products, online retailer Everlane is letting you choose your price as part of their post-holiday promotional effort. Instead of engaging in Black Friday madness after Thanksgiving, the brand opted to fundraise for their factory workers in an unprecedented charitable initiative. But this Christmas, Everlane is participating in a sale that lets customers pay what they want.
Until January 31, you can choose your price for everything from classic outerwear to wearable basics. Their tactic is to show consumers exactly how their clothing is made and where that money goes to. Instead of simply inputting a dollar amount, shoppers can pick one of three discounted price tiers, which reflect the cost of the item and how much goes back to Everlane.