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20 Brand Transparency Tools

From Social Boycotting Apps to Story-Focused Recommendation Platforms

— April 12, 2016 — Marketing
With the rise of the prosumer, there is a growing demand for brand transparency tools that can help consumers make informed decisions when shopping for new products. Whether it is chemical-free cosmetics or ethically sourced clothing, consumers are increasingly interested in learning more about products before they buy.

One of the main ways that consumers are gathering information about products is through crowdsourcing. For example, Project JUST uses crowdsourced information to help consumers learn more about where their clothing is made. Similarly, the product feedback platform Sprint allows users to access video product reviews made by other consumers.

Beyond crowdsourced information, there are several examples of brand transparency tools created by companies themselves. For instance, David's Tea offers information about the geographic origin of its products, as well as specific details about the farms and families the company works with. Zady has taken a similar approach by including infographics about how its products are made directly on its packaging. These efforts are designed to help educate consumers and increase overall brand engagement.
5.7
Score
Popularity
Activity
Freshness
20
Originating Produce Platforms
Originating Produce Platforms
The OriginTrail App Traces Where Store-Bought Food Comes From
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19
Geographical Tea Branding
Geographical Tea Branding
David's Tea Products Boast Region and Harvesting Info When Purchased
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18
Rental Transparency Platforms
Rental Transparency Platforms
TranspaRENT Aims to Protect Renters Against Stressful Scams
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17
Social Boycotting Apps
Social Boycotting Apps
This App Makes It Easier for Consumers to Support Ethical Campaigns
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16
Video Product Feedback Platforms
Video Product Feedback Platforms
dscout Sprint Gets Company Video Feedback on New Products
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15
Traceable French Fry Initiatives
Traceable French Fry Initiatives
The Trace My Fries Website Provides Product Origin Information
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14
Ethical Eatery Apps
Ethical Eatery Apps
The Greenease App Lists Sustainable Restaurants for Eco-Conscious Consumers
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13
Story-Focused Recommendation Platforms
Story-Focused Recommendation Platforms
Listory Lets You Curate Product Collections With Reviews
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12
B2B Service Reviews
B2B Service Reviews
CrowdReviews is a Platform for Reviews of Businesses and Their Products
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11
Transparent Auto Sale Services
Transparent Auto Sale Services
'Auto Craver' Improves the Process of Buying and Selling Cars
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10
Product Review Social Platforms
Product Review Social Platforms
Kit Lets Consumers Share Product Reviews and Make Informed Choices
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9
Informatively Immersive Car Showrooms
Informatively Immersive Car Showrooms
These BMW Product Geniuses are Helping Inform Car Shoppers
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8
Repair-Monitoring Apps
Repair-Monitoring Apps
The OpenbayASP Platform Helps Drivers Keep Track of Tune-Ups Efficiently
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7
Cosmetic Tracking Apps
Cosmetic Tracking Apps
The Stash Beauty Shopping App Alerts You to When Products are On Sale
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6
Sustainability-Tracking Tools
Sustainability-Tracking Tools
Supply Change is Monitoring Deforestation in Business Supply Chains
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5
Crowdsourced Ethical Fashion Projects
Crowdsourced Ethical Fashion Projects
Project JUST Demands Transparent Clothing Purchases
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4
Transparency-Encouraging Marketing
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
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3
Grocery-Rating Applications
Grocery-Rating Applications
The HowGood Mobile App Makes Ethical Food Shopping More Efficient
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2
Brand Transparency Packaging
Brand Transparency Packaging
'Zady' Explains Its Sustainable Production Processes on Its Packaging
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1
Recognition Product Apps
Recognition Product Apps
Shazam is Moving into the Retail Space to Help Discover Physical Objects
<