Using its own packaging to promote its sustainable production practices, the clothing brand 'Zady' displays manufacturing infographics on its packaging. With the new 'Essentials' collection, the brand is showing off how truly sustainable its products are, while simultaneously shedding light on the lack of transparency in many other fashion brands.
The collection includes a button-up shirt, Alpaca sweater and jersey shirt -- all ethically sourced and designed to last. Showing the process from farm to final product, Zady hopes to set an industry standard for this kind of manufacturing.
Brand transparency is becoming more common and important to consumers with the environmental issues that come along with many clothing companies these days. Using the very packaging its clothes come in, Zady is both reinforcing the purchaser's decision as well as advertising itself to others.