'Another Tomorrow' is a luxury fashion retailer that recently launched a smart transparency initiative in collaboration with 'EVRYTHNG.' EVRYTHNG is a digital marketing and digital link company with extensive experience working with digital brochures and product pages.
Through this partnership, Another Tomorrow will ensure each of its products, particularly its articles of clothing, come with a tag equipped with a QR code. This QR code links customers to a product ID page that offers transparency on the history of the product. This includes the manufacturing location, shipping process, material composition, and more. Another Tomorrow believes that transparency is key in the fashion industry, and that this partnership is an excellent way to both gain trust with customers and inform them of its business practices.
Image Credit: Another Tomorrow
What's Driving This Trend
- Product Transparency
- Tracking and sharing the history of a product, from manufacturing to delivery, to gain customer trust and inform them of business practices.
- Digital Brochures
- Using digital links and QR codes to provide customers with an interactive and informative product experience.
- Smart Tags
- Equipping products with tags that connect to a digital ID page to track and share the history and information about a product.
Who This Affects Most
- Fashion
- Implementing product tracking and transparency initiatives to address concerns around sustainability and ethics in the fashion industry.
- Consumer Goods
- Using smart tags and digital brochures to improve customer engagement and trust by providing transparent information on the products they purchase.
- Marketing
- Leveraging digital marketing tools to create interactive and informative product experiences that build trust and increase engagement with customers.
