Shazam is known as the best discovery app globally, so it's only natural it would extend its services beyond the music industry to introduce itself as a product app. Tackling retail first, the product app builds on its audio capabilities with visual ones. But instead of helping people remember a song or show they like, it will provide additional information about, say, a grocery item to help consumers make more informed decisions on the spot.
Since Shazam has already established itself in the digital community, transitioning into a product app should be easy. With over 100 million active global users, consumers are already very familiar with its current system and the new service doesn't deviate too far from that.