The concept of socially responsible consumerism is not a new one, but some customers are having a difficult time figuring out how to do their ethical food shopping in a timely manner. Constantly scanning food labels for harmful ingredients can be an irritating and lengthy task. This is where the HowGood app comes in.
HowGood's smartphone application uses a simple rating system to help you do your ethical food shopping. The app lets you know where the product stands in terms of its safety, health, socially responsibility and environmentally sustainability with its search and barcode scanning features. So far the HowGood database consists of over 100,000 different food products.
HowGood targets consumers who value transparency in retail and allows them to spend their money on products they can morally support.