From Expa in New York, Kit is a new social network that allows members to share product reviews. The startup lets you share your favorite products with your followers and the broader community. Given so many social platforms are focusing on brand promotion and sponsored content, this feels like a natural move when it comes to social in general.
Kit is organized by category, for example books, face and body and even Burning Man. With competitors like Pinterest, the startup has been in beta mode for the past six months. Influencers can share product reviews to their audiences while average consumers can also make more informed purchasing decisions. Described as "a new place to talk about the things worth getting," Kit also integrates with Amazon.