This ethical fashion website is trying to encourage transparent clothing purchases by showing you how your clothes were really made. Project JUST hopes to instil change with the small but impactful choices people make on a daily basis.
You simply search for a brand to learn more, plus you can ask questions and share the stories you accumulate about your clothes. This means in addition to gaining knowledge for yourself (data is downloadable), you are also asked to spread awareness and demand transparency in fashion. The crowdsourced project encourages consumers to submit new brands and contribute what they know in an effort to shift the status quo when it comes to transparent clothing and retail.