The Crave Teased Necklace Can Be Purchased Multiple Ways
Laura McQuarrie — May 28, 2025 — Fashion
References: kickstarter & fastcompany
In response to tariffs, brands are embracing radical transparency in their manufacturing processes to build trust and justify pricing to increasingly informed consumers—one such example being the Crave, which recently launched a Kickstarter campaign for its Tease Necklace.
"We’re embracing radical transparency by sharing our manufacturing processes and costs," explained Crave, "We have chosen to make the Tease Necklace across three different supply chains to provide insights into this larger conversation." The newest addition to the brand's Pleasure Jewelry collection can be purchased as a product made in the USA, assembled in the USA or made in China. Across each supply chain, Crave is candid about the direct and indirect cost of materials, tariffs, as well as shipping fees and other factors.
"We’re embracing radical transparency by sharing our manufacturing processes and costs," explained Crave, "We have chosen to make the Tease Necklace across three different supply chains to provide insights into this larger conversation." The newest addition to the brand's Pleasure Jewelry collection can be purchased as a product made in the USA, assembled in the USA or made in China. Across each supply chain, Crave is candid about the direct and indirect cost of materials, tariffs, as well as shipping fees and other factors.
Trend Themes
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Radical Transparency Campaigns — Brands are leveraging transparency in supply chain details to build consumer trust and differentiate themselves from competitors impacted by tariffs.
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Multi-supply Chain Offerings — Providing products with varied supply chain origins offers consumers a choice and insights into pricing structures affected by tariffs.
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Tariff-informed Consumer Products — Brands are capitalizing on consumer interest in tariff impacts by openly discussing cost structures affected by international trade changes.
Industry Implications
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Jewelry Manufacturing — The jewelry industry is being redefined by transparency, leading to new competitive standards that could disrupt traditional manufacturing processes.
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Crowdfunding Platforms — Crowdfunding sites are becoming key venues for launching products that highlight transparency, offering unique engagement opportunities with informed backers.
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Ethical Consumer Goods — Disrupting traditional retail, ethical and tariff-conscious goods offer brands a platform to appeal to consumers prioritizing sustainability and fairness.
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