Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Bud Light's Digital Fridge Displays Reveal Branded Content

 - Jan 14, 2016
References: budlight & thedrum
As a unique way of promoting the Bud Light brand, Anheuser–Busch InBev introduced digital fridge displays to stores across the United States.

On these dynamic display units, the fridge door doubles as a display surface for the brand to engage with consumers using an array of location-specific videos, graphics and animations. Beyond providing product information, the in-store display also serves as an eye-catching way for the brand to call attention to limited-time promotions, holidays or special events like the Super Bowl.

While the advertising features are a main component of this connected beer fridge, it first and foremost serves as a working beer fridge for keeping brews cold. Beyond containing cans of beer, this kind of connected fridge could also be adapted to suit a number of products from dairy treats to sodas.