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Interactive Beer Fridges

Bud Light's Digital Fridge Displays Reveal Branded Content

— January 14, 2016 — Marketing
As a unique way of promoting the Bud Light brand, Anheuser–Busch InBev introduced digital fridge displays to stores across the United States.

On these dynamic display units, the fridge door doubles as a display surface for the brand to engage with consumers using an array of location-specific videos, graphics and animations. Beyond providing product information, the in-store display also serves as an eye-catching way for the brand to call attention to limited-time promotions, holidays or special events like the Super Bowl.

While the advertising features are a main component of this connected beer fridge, it first and foremost serves as a working beer fridge for keeping brews cold. Beyond containing cans of beer, this kind of connected fridge could also be adapted to suit a number of products from dairy treats to sodas.
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