Tesco Mobile Ireland carried out a dynamic series of AR-powered in-store events throughout the 2015 holiday season. The unique use of AR helped bring to life Tesco Mobile's holiday campaign while engaging consumers in a genuinely entertaining way that also introduced augmented reality technology.
The augmented reality app was accessible to customers from their own phone or using designated tablets to view the penguins, who skate, dance and play soccer. The experience complemented the brand's holiday campaign which featured a family of animated penguins.
The playful holiday event was created in collaboration between Tesco Mobile Ireland and Dublin-based experiential agency Backup. The experience also offered patrons a printed version of the campaign's storyboard so that they could relive the event at-home.