Recently launched, Doritos' AR marketing campaign encourages music fans to return to live events this summer. The campaign titled 'Make Your Play' consists of various interactive posters, concert ticket giveaways, and an accompanying AR-powered app.
Developed by leading AR companies Popular Studio and 8th Wall, this interactive platform will allow users to scan barcodes found on Doritos posters throughout the UK. Once scanned with a phone camera, the posters will activate various immersive visual and audio augmentations. But, of course, the 3D object central to the experience will be the iconic Doritos chip.
Doritos hopes that its campaign will be "enabling the music starved fans to hit play on life again" by having them interact with the world and get back to what they love most: live concerts.