The new Irene Neuwirth boutique in Los Angeles is a multifaceted space that blends traditional retail with an event space portion. The stylish West Hollywood store was designed by Commune and features an elegant professional kitchen and a long walnut dining table in which the brand plans to host stylish parties with a "culinary edge." The area has seating for 10 and will likely be used as a space to engage the brand's VIP clientele.
Given Irene Neuwirth's many relationships with some of Hollywood's top stylists and celebrities, the engaging concept store aims to offer more personalized and sophisticated shopping experience. An example of a brand innovating around their in-store experience in order to offer more to long-time customers, Irene Neuwirth in LA points to the future of the retail landscape.