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25 Auto Brand CSR Innovations

From Electric Automotive Tours to Hydrogen Supercar Concepts

— April 26, 2016 — Autos
These auto brand CSR innovations are changing the face of luxury and are reflective of brands' desire to connect on a deeper level with their core audience. In an age of heightened social responsibility, car companies are aligning themselves with important causes that resonate with their target demographic. Standouts include Chevrolet's safety-focused dashboard system that is specifically designed for teen drivers. Targeting worried parents, the company aligns itself with a cause that is dear to consumers' hearts -- the safety of their children.

Other standouts include Mini Cooper's 'Defy Labels' ad that aired during Superbowl 2016. The empowering commercial features celebrities like tennis star Serena Williams who is known for her feminist activism and perseverance as a minority in a predominantly Caucasian sport. Additionally, examples like James Frizelle's pop-up car dealership zones in on female auto enthusiasts and promotes empowerment in a male-dominated industry.

Next to a myriad of environmentally conscious examples, more auto brand CSR innovations include Honda's 'Road Readers' app that is specially designed to keep kids busy while parents are behind the wheel. In addition to its gamified interface, this branded platform promotes the literacy cause and is an educational app that features a library of both written and audio books for children.
4.6
Score
Popularity
Activity
Freshness
25
Electric Vehicle Warranties
Electric Vehicle Warranties
The Infinite Mile Warranty Plan Covers the Cost of Battery Issues
<
24
Eco-Friendly Car Collaborations
Eco-Friendly Car Collaborations
The Chevrolet Bolt will be Created with LG Electronic Parts
<
23
Family-Targeted Car Ads
Family-Targeted Car Ads
This Father's Day Car Ad Tells the Same Story From Dad & Daughter's View
<
22
Customizable Car Platforms
Customizable Car Platforms
The Model X Design Studio Allows Users to Customize Their Tesla Vehicle
<
21
Empowering Automotive Ads
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
<
20
Air-Filtering Vehicles
Air-Filtering Vehicles
The Updated Tesla Model S Features HEPA Air Filtration
<
19
Child-Directed Car Ads
Child-Directed Car Ads
These Bedtime Story-Like Ads for Honda Accord Were Written by Children
<
18
Child-Occupying Driving Apps
Child-Occupying Driving Apps
The Honda Road Readers App Delivers Free Audiobooks During Car Rides
<
17
Virtual Car Graffiti
Virtual Car Graffiti
Mercedes' Uses Projection Mapping to Power Virtual Art on Its Cars
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16
Young Driver Dashboards
Young Driver Dashboards
Chevrolet's Teen Driver Safety System Helps Parents Monitor Skills
<
15
Complimentary Car Charging
Complimentary Car Charging
Ford is Offering Three Free Years of Charging for C-MAX Energi Owners
<
14
Car-Coloring Advertisements
Car-Coloring Advertisements
This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
<
13
Emotive Car Installations
Emotive Car Installations
The Toyota Prius 'Cars That Feel' Respond to Human Interaction
<
12
Electrifying Concept Cars
Electrifying Concept Cars
The New Aston Martin RapidE Features An All-Electric Powertrain
<
11
Residential Charging Stations
Residential Charging Stations
Tesla Motors and Airbnb Team Up to Provide Eco Roadtrip Solutions
<
10
Solar-Powered Charging Stations
Solar-Powered Charging Stations
The 'Point.One S' is an Eco-Friendly Alternative by BMW
<
9
Tasteful Mourning Auto Ads
Tasteful Mourning Auto Ads
Chevy's Prince Tribute is Touching and Appropriate
<
8
Electric Car-Charging Lots
Electric Car-Charging Lots
Powertree Service Offers Solar Power EV Charging to Apartment Complexes
<
7
Advanced Electric Supercars
Advanced Electric Supercars
The NanoFlowcell AG Quat F Sports a Liquid Battery and Can Hit 186 Mph
<
6
Women-Oriented Car Showrooms
Women-Oriented Car Showrooms
James Frizelle's Pop-Up Showroom Entices Women Into Buying Cars
<
5
Electric Car Retail Displays
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
<
4
Electric Automotive Tours
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
<
3
Digital Automobile Shops
Digital Automobile Shops
The Rockar Hyundai Store Boasts a Digitally Enhanced Sales Concept
<
2
Hydrogen Supercar Concepts
Hydrogen Supercar Concepts
The H2 Speed is the World's First High-Performance Hydrogen-Powered Car
<
1
Autonomous Electric Vehicles
Autonomous Electric Vehicles
The Chevrolet FNR Concept Appeals to Young Chinese Consumers
<