Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

25 Auto Brand CSR Innovations

From Electric Automotive Tours to Hydrogen Supercar Concepts

— April 26, 2016 — Autos
These auto brand CSR innovations are changing the face of luxury and are reflective of brands' desire to connect on a deeper level with their core audience. In an age of heightened social responsibility, car companies are aligning themselves with important causes that resonate with their target demographic. Standouts include Chevrolet's safety-focused dashboard system that is specifically designed for teen drivers. Targeting worried parents, the company aligns itself with a cause that is dear to consumers' hearts -- the safety of their children.

Other standouts include Mini Cooper's 'Defy Labels' ad that aired during Superbowl 2016. The empowering commercial features celebrities like tennis star Serena Williams who is known for her feminist activism and perseverance as a minority in a predominantly Caucasian sport. Additionally, examples like James Frizelle's pop-up car dealership zones in on female auto enthusiasts and promotes empowerment in a male-dominated industry.

Next to a myriad of environmentally conscious examples, more auto brand CSR innovations include Honda's 'Road Readers' app that is specially designed to keep kids busy while parents are behind the wheel. In addition to its gamified interface, this branded platform promotes the literacy cause and is an educational app that features a library of both written and audio books for children.
4.7
Score
Popularity
Activity
Freshness
25
Electric Vehicle Warranties
Electric Vehicle Warranties
The Infinite Mile Warranty Plan Covers the Cost of Battery Issues
<
24
Eco-Friendly Car Collaborations
Eco-Friendly Car Collaborations
The Chevrolet Bolt will be Created with LG Electronic Parts
<
23
Family-Targeted Car Ads
Family-Targeted Car Ads
This Father's Day Car Ad Tells the Same Story From Dad & Daughter's View
<
22
Customizable Car Platforms
Customizable Car Platforms
The Model X Design Studio Allows Users to Customize Their Tesla Vehicle
<
21
Empowering Automotive Ads
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
<
20
Child-Directed Car Ads
Child-Directed Car Ads
These Bedtime Story-Like Ads for Honda Accord Were Written by Children
<
19
Air-Filtering Vehicles
Air-Filtering Vehicles
The Updated Tesla Model S Features HEPA Air Filtration
<
18
Child-Occupying Driving Apps
Child-Occupying Driving Apps
The Honda Road Readers App Delivers Free Audiobooks During Car Rides
<
17
Virtual Car Graffiti
Virtual Car Graffiti
Mercedes' Uses Projection Mapping to Power Virtual Art on Its Cars
<
16
Young Driver Dashboards
Young Driver Dashboards
Chevrolet's Teen Driver Safety System Helps Parents Monitor Skills
<
15
Car-Coloring Advertisements
Car-Coloring Advertisements
This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
<
14
Complimentary Car Charging
Complimentary Car Charging
Ford is Offering Three Free Years of Charging for C-MAX Energi Owners
<
13
Emotive Car Installations
Emotive Car Installations
The Toyota Prius 'Cars That Feel' Respond to Human Interaction
<
12
Residential Charging Stations
Residential Charging Stations
Tesla Motors and Airbnb Team Up to Provide Eco Roadtrip Solutions
<
11
Electrifying Concept Cars
Electrifying Concept Cars
The New Aston Martin RapidE Features An All-Electric Powertrain
<
10
Solar-Powered Charging Stations
Solar-Powered Charging Stations
The 'Point.One S' is an Eco-Friendly Alternative by BMW
<
9
Tasteful Mourning Auto Ads
Tasteful Mourning Auto Ads
Chevy's Prince Tribute is Touching and Appropriate
<
8
Electric Car-Charging Lots
Electric Car-Charging Lots
Powertree Service Offers Solar Power EV Charging to Apartment Complexes
<
7
Advanced Electric Supercars
Advanced Electric Supercars
The NanoFlowcell AG Quat F Sports a Liquid Battery and Can Hit 186 Mph
<
6
Women-Oriented Car Showrooms
Women-Oriented Car Showrooms
James Frizelle's Pop-Up Showroom Entices Women Into Buying Cars
<
5
Electric Automotive Tours
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
<
4
Electric Car Retail Displays
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
<
3
Digital Automobile Shops
Digital Automobile Shops
The Rockar Hyundai Store Boasts a Digitally Enhanced Sales Concept
<
2
Hydrogen Supercar Concepts
Hydrogen Supercar Concepts
The H2 Speed is the World's First High-Performance Hydrogen-Powered Car
<
1
Autonomous Electric Vehicles
Autonomous Electric Vehicles
The Chevrolet FNR Concept Appeals to Young Chinese Consumers
<