Chevy's Prince tribute is as tasteful as an ad campaign can be -- because, let's face it, at the end that exactly what it is. Yet the auto company managed to make it feel as authentic as possible through a few key methods. The first obvious tactic was to not include any blatant logos. This ensures that its core message read louder and clearer.
Secondly, Chevy's Prince tribute draws on a strong connection between the brand and the late artist. It reads, "Baby, that was much too fast," a line from 1982's "Little Red Corvette" on his seminal album 1999. It brings to mind a fleeting relationship as well as one of Prince's finer moments that just happens to involve the iconic car as well. Well done, Chevy.
Why This Trend Is Growing
- Tasteful Ad Campaigns
- Businesses can create sincere ad campaigns through shifting the focus away from blatant logos.
- Nostalgic Marketing
- Marketers can evoke emotions of nostalgia by referencing cultural icons or moments in time.
- Brand Tribute
- Brands can honor late cultural icons through subtlety and a clear connection to their product or service.
Industries Being Reshaped
- Automotive
- Auto industry professionals can pay tribute to cultural icons through various marketing channels using subtle brand references.
- Entertainment
- The entertainment industry can partner with brands to create tasteful and sincere tributes to cultural icons, such as musicians, through marketing campaigns.
- Marketing
- Marketers of various industries can draw inspiration from Chevy's Prince tribute campaign to create meaningful ad campaigns that resonate with audiences.
