The MINI USA 'Defy Labels' campaign is what the car brand will be bringing to the Super Bowl this year.
The campaign stars six celebrities who defy some of the stereotypes that have been applied to them. Prior to the launch of the full ad, MINI released a set of interviews that had each celebrity discuss how they defy labels and how they see MINI does the same. The full-length ad spot has now been released, featuring influencers like Serena Williams, Abby Wambach, T-Pain, Tony Hawk and others owning the car with statements like: "This is a chick car," or "This is a gay car."
Just as MINI has always been a car to defy stereotypes, it's apparent that with the right attitude, anyone can make this car their own.