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Child-Directed Car Ads

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These Bedtime Story-Like Ads for Honda Accord Were Written by Children

— February 22, 2016 — Autos
The latest car ads for the Honda Accord use whimsical tales dreamed up by young children. Honda worked with RPA to transform stories that were written by children into live theatrical commercials.

One of the car ads was created by a six-year-old named Kingsley. This story takes place underwater and features three characters who act out Kingsley's tale on stage. The story is narrated by Kingsley, who directs the characters to use the Honda Accord as a submarine and find an underwater treasure chest.

The adorable ad campaign titled 'Storytime with Accord' is infused with whimsical childhood wonder. The marketing strategy is a clever way convey a family-oriented theme, while simultaneously highlighting the vehicle's real features through the eyes of child.
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