The latest car ads for the Honda Accord use whimsical tales dreamed up by young children. Honda worked with RPA to transform stories that were written by children into live theatrical commercials.
One of the car ads was created by a six-year-old named Kingsley. This story takes place underwater and features three characters who act out Kingsley's tale on stage. The story is narrated by Kingsley, who directs the characters to use the Honda Accord as a submarine and find an underwater treasure chest.
The adorable ad campaign titled 'Storytime with Accord' is infused with whimsical childhood wonder. The marketing strategy is a clever way convey a family-oriented theme, while simultaneously highlighting the vehicle's real features through the eyes of child.
Key Themes Behind This Trend
- Child-directed Ads
- Advertisers are using creative ads written by children to appeal to family-oriented markets
- Storytelling Marketing
- Marketing campaigns that utilize whimsical storytelling have the potential to capture consumers' attention and leave a lasting impression
- Narrative-driven Commercials
- The use of child-written stories as the basis for car commercials is a trend that may translate to other industries looking to connect with consumers on an emotional level
Where This Applies
- Automotive Industry
- The automotive industry can use child-directed ads to capture the attention of family-oriented consumers in order to sell family-friendly vehicles
- Marketing Industry
- Storytelling marketing has become increasingly popular and can be utilized by the marketing industry to create campaigns that engage consumers on an emotional level
- Entertainment Industry
- The creation of narrative-driven commercials opens up opportunities for the entertainment industry to partner with advertisers to produce engaging ads that evoke emotion
