Tesla's car retail store, located in the Santana Row shopping center in California has been redesigned to focus on the brand's latest electric car. In order to promote Model X, the brand is focusing on four main themes that will be exposed within the car's retail displays.
The themes include safety, autopilot autonomous features, charging stations and its car's dual-motor all-wheel drive system. In order to fully expose consumers to the high-end safety features, the showroom has been transformed into an immersive test center. Essentially Tesla creates a trifecta approach using its showroom as an educational space, a display showroom and a sales office.
Since electric cars are fairly new to many consumers, this unique retail display will provide them with hands-on information. The brand is also said to have "at least one Model S and an exposed chassis that will also be displayed inside its retail space."