In order to convince thousands of prospective buyers that staying on a waiting list for a Tesla vehicle is worth the wait, the electric car manufacturer set up the Meet Model X Tour. The tour is stopping at more than 30 locations across North America, providing reservation holders the chance to take the coveted vehicle for a test drive.
As well as impressing the drivers that had the chance to get behind the wheel, onlookers are also in for a treat for the eyes with the vehicle's impressive falcon wing doors.
In addition to boosting sales of the SUV-inspired Model X, the Meet Model X Tour has been a great stunt that's generated tons of positive media coverage for the brand. The New York Post recently quoted a customer who's been on Tesla's reservation list since 2012 who assures others: "The wait was totally worth it."
Key Themes Behind This Trend
- Electric Vehicle Tours
- Electric car manufacturers can set up tours to allow prospective buyers to test drive their vehicles and generate positive media coverage.
- Impressive Vehicle Features
- Highlighting unique and impressive features of a vehicle, such as falcon wing doors, can help attract customers and generate excitement.
- Brand Stunts for Sales Boost
- Creating attention-grabbing stunts, like the Meet Model X Tour, can generate positive media coverage and boost sales for a brand.
Where This Applies
- Electric Vehicle Manufacturing
- Electric vehicle manufacturers can benefit from setting up tours to showcase their vehicles and attract potential buyers.
- Automotive Retail
- Automotive retailers can explore showcasing unique features of vehicles to attract customers and increase sales.
- Brand Marketing and Promotion
- Brands in various industries can consider creative stunts to generate positive media coverage and increase brand awareness.
