Rather than emphasizing a product's quantity with a freestanding unit, 'packagingarts' created a small counterop display for Etude that encourages consumers to learn more about a particular wine before making a purchase.
The unit includes a small rack with space for four bottles, attached to a flag banner that identifies where grapes are grown on a vineyard. The elements of this first display are paired with a second unit that includes a blend of both touchscreen and tactile elements; with this setup, consumers have the chance to touch a physical paper map or use a built-in iPad to acquire deeper insights about a bottled wine.
The beauty of this kind of unit is that it can be adapted to highlight a limited selection or a large stock, as well as updated as frequently as needed for different types of wines being showcased in-store.
What Makes This Trend Stand Out
- Wine Informational Displays
- Creating countertop displays that educate consumers about wine origins and variety can lead to increased engagement and sales.
- Interactive Wine Experiences
- Incorporating touchscreens and other interactive elements into in-store wine displays can help create a unique and memorable experience for customers.
- Customizable Wine Displays
- Flexible wine display units that can be easily updated can help keep customers engaged and interested in new products and promotions.
Sectors Adopting This
- Retail Industry
- Retail businesses, especially those in the wine and beverage industry, can benefit from incorporating educational and interactive displays to increase customer engagement and sales.
- Wine Industry
- Wineries and wine distributors can use innovative display units like these to showcase their products in-store and increase brand awareness.
- Technology Industry
- Companies that specialize in developing interactive displays and touchscreens can partner with retailers and wineries to create unique and engaging wine displays for in-store use.
