Coravin Vinitas Boosts Younger Consumers' Interest in Wine Education
Laura McQuarrie — May 15, 2023 — Tech
References: coravin & prnewswire
Coravin Vinitas is a new single-serve wine system from global wine technology company Coravin and it was created to change the way businesses share preserved tastings of wine. This new technology specifically responds to the changing ways that consumers are discovering wine and it speaks to a younger demographic that wants to try before they buy.
This innovation for wineries, distributors, retailers and wine schools is compact and transfers wine into smaller consumables with up to 12 months of preservation.
"Until now, there has not been a scalable automated product that creates single-serve formats and maintains the quality of the wine inside for months, as opposed to weeks," said Greg Lambrecht, Coravin founder and inventor, "With Coravin Vinitas, companies, hospitality services, and trade can sample and fractionalize any bottle, any time, on-site, ensuring the highest quality experience for businesses and consumers, no more needlessly shipping full-size bottles where only a taste is needed."
This innovation for wineries, distributors, retailers and wine schools is compact and transfers wine into smaller consumables with up to 12 months of preservation.
"Until now, there has not been a scalable automated product that creates single-serve formats and maintains the quality of the wine inside for months, as opposed to weeks," said Greg Lambrecht, Coravin founder and inventor, "With Coravin Vinitas, companies, hospitality services, and trade can sample and fractionalize any bottle, any time, on-site, ensuring the highest quality experience for businesses and consumers, no more needlessly shipping full-size bottles where only a taste is needed."
Trend Themes
1. Single-serve Wine Systems - Innovative technology for wine preservation that appeals to younger demographics, disrupting traditional wine education and consumption methods.
2. Scalable Automated Wine Preservation - Revolutionizing business practices in the wine industry by offering a tool for wine sampling and fractionalization that maintains the quality of wine inside for months, rather than weeks.
3. On-site Wine Sampling - A convenient and eco-friendly solution for wine businesses, hospitality services, and trade, allowing them to offer any bottle on-site in smaller consumables for a more sustainable and enjoyable client experience.
Industry Implications
1. Wine Technology - The introduction of innovative and eco-friendly wine preservation technology presents an opportunity for wine businesses to increase their appeal to younger consumers and improve wine education and consumption methods.
2. Hospitality Services - The ability to offer any bottle on-site in smaller consumables using scalable and automated wine preservation technology is a disruptive innovation for hospitality services, improving customer satisfaction and decreasing wasted bottles.
3. Wine Education - The introduction of single-serve wine systems presents an opportunity for wine schools to improve the quality and frequency of wine sampling and for educating wine enthusiasts on different types of wines and flavors.
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