Keeping pace with the rise in connected retail technology, 'FaceCake Marketing Technologies' has released an app called 'Swivel Selfie' that can act as a virtual fitting room.
Swivel Selfie is an augmented reality app that allows users to virtually try-on different products with nothing more than a mirror and their smartphone. This means that users will be able to see how an item will look on their own image without the need to hunt down their size or even enter a dressing room. The technology can be used in stores to access and visualize items across different departments. The app can also be used to provide personal recommendations, share looks and even make purchases.
The virtual dressing room app ultimately uses virtual reality to maximize product visualization and give consumers a more personalized shopping experience.