Reactive Reality, a company specializing in augmented reality and artificial intelligence innovations, has announced the launch of 'PICTOFiT,' an AR-powered shopping tool that allows users to create hyper-accurate avatars of themselves.
The app intends for prospective customers to build an online avatar that mirrors their body shape and dimensions, allowing them to then 'try on' clothes virtually before deciding to purchase them. The new app was designed to be integrated with e-commerce platforms where it can be utilized to capture existing products and turn them into wearable, photo-realistic 3D items.
Once 'PICTOFiT' has been integrated by e-commerce platforms, users will be able to browse clothing options, using their virtual avatars to visualize how they might look wearing them in real life. Reactive Reality joins a range of other startups offering virtual fitting solutions -- an exciting new space that aims to make online shopping more tactile and dependable.
What Makes This Trend Stand Out
- Virtual Fitting
- PICTOFiT and other AR-powered shopping tools are disrupting traditional online shopping by allowing users to virtually try on clothes before purchasing.
- Body Scanning
- Reactive Reality's avatar-based shopping app is prompting the development of more accurate and detailed body scanning technologies for online shopping purposes.
- AR Integration
- E-commerce companies are looking to integrate AR-powered tools like PICTOFiT into their platforms, creating new opportunities for AR technology in retail.
Sectors Adopting This
- Retail
- Virtual fitting and body scanning technologies have the potential to revolutionize the retail industry, creating a more engaging online shopping experience for consumers.
- AR and AI
- AR and AI are at the forefront of this trend, providing the foundation for avatar-based shopping tools and other virtual fitting solutions.
- E-commerce
- AR-powered shopping tools like PICTOFiT are set to disrupt the e-commerce industry, providing a more immersive way for consumers to shop online.
