The second Aesop Taipei location is a shrouded boutique tucked away in the hip neighborhood of Daan. The monochromatic boutique stocks the brand's entire range, including its skin, body and hair care products. The store does an excellent job of subtly reflecting the Taiwanese capital's multicultural makeup, while also staying true to the cult Australian skincare brand's retail concept.
As usual, Aesop partnered with a local design firm in CJ Studio, who helped reflect local culture with accents like the Chinese calligraphy gracing one wall. The store also features various Taiwanese plants both inside and outside and boasts the signature "chunky" sales counter and the sink in which shoppers can have products tested on them.
The memorable space is proof that the unisex skincare market is continuing to flourish.
Key Themes Behind This Trend
- Unisex Skincare Market
- This trend presents an opportunity for businesses to create inclusive and diverse skincare products.
- Localized Retail Concepts
- This trend provides an opportunity for businesses to tailor their stores to reflect the local culture and preferences of their target market.
- Experiential Retail
- This trend presents an opportunity for businesses to create immersive and interactive shopping experiences that allow customers to test and try products in-store.
Where This Applies
- Skincare Industry
- The evolving unisex skincare market presents a disruptive innovation opportunity for businesses to create more inclusive and sustainable skincare lines.
- Retail Industry
- Localized retail concepts present innovation opportunities for businesses to create unique and personalized shopping experiences that reflect the culture and attitudes of their target market.
- Interior Design Industry
- Businesses in the interior design industry can benefit from the trend towards experiential retail by creating unique and immersive store designs that engage and delight customers.
