Swedish design brand kikki.K has made its retail debut in the UK with a narrative concept located in London's posh Covent Garden neighborhood. The pop-up provides locals and tourists with a comprehensive introduction to everything related to the brand, including its curious creation story and a bit of a review on Swedish heritage and Scandinavian design.
The kikki.K pop-up shop is officially titled 'Hej London!' and is located within Covent Garden’s Opera House Parade. Designed by Dalziel & Pow, the pop-up concept proves that even temporary retail designs can succeed as a brand storytelling effort.
Uniquely, the quaint kikki.K pop-up serves as a thorough introduction to the brand's intriguing history in its showcase of eight iconic products that have a particular cult-like following from brand fans.