Throughout the month of December, bath and body brand Molton Brown launched a five-car fleet of 'Christmas Carriages,' scented taxi cars across the greater London area. The five taxi cabs were beautifully decorated on the outside and were filled with enticing scents from the brand's Vintage 2015 with Elderflower collection.
Part of the brand's larger #MBGiftofLove campaign, each consumer who took a ride in one of the 'Christmas Carriages' received a sample of the collection's bath and shower gel sets, while they also had the chance to enter a VIP £250 shopping spree at the Molton Brown London flagship store.
The whimsical stunt is a clever way for a brand to engage consumers during the holiday season by adding an unexpected enjoyable moment they will remember.
Festive Scented Taxi Cabs
More Stats +/-
Curated Design Shops
Gingerbread House Bank Pop-Ups
Winter-Themed Whiskey Pop-Ups
Seasonal Beer Experiences
Virtual Reality Santa Visits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.