The Sneakerhead White Store is a Moscow retail concept dedicated to only white pairs of shoes. The illuminated retail space features a gallery-style wall that's stacked with perfectly placed white shoes and boasts a glowing point-of-sale counter that essentially lights up the whole store. Located in the Basmanniy neighbourhood, the store is an intriguing experiment in hyper-niche interests despite the fact one could easily argue a classic pair of white sneakers will never go out of style.
Sneakerhead is one of the major sports gear and activewear retailers in Russia and their new concept highlights the persistence of minimalism in street fashion. The Sneakerhead White Store is the brand's sixth in Moscow and speaks to the consumer desire for highly curated product choices.