Monochromatic Hi-Top Sneakers

Kickers and Goodhood Launch Two Muted Kick Hi Colorway Designs

Kickers continues to grow its Fall/Winter 2021 offerings with new iterations of the Kick Hi sneaker model made alongside retail label Goodhood. The two put their heads together to design two monochromatic options adorning the silhouette.

The Kick Hi has slowly become one of the most notable shoes by the brand, put into the spotlight by the British music culture. It is a silhouette that perfectly fuses into the different subcultures and eras of that caliber. The two new iterations boast minimal design language with black and white detailing in the spotlight. It sits on top of chunky sole units in a contrasting hue. The black iteration is made with smooth matte finishing and the white option in mottled leather.

Image Credit: Goodhood, Kickers

Monochromatic Footwear
Designing shoes with monochromatic colorways that can cater to different subcultures and eras.
Chunky Sole Units
Creating more designs for shoes with chunky sole units that can highlight the beauty of minimal design language.
Collaborative Sneaker Releases
Partnering with retail labels to create innovative shoe designs that can appeal to different market segments.

Industries Being Reshaped

Fashion
The fashion industry should start investing in creating monochromatic shoes to cater to diverse fashion subcultures.
Retail
Retail companies can collaborate with popular brands to release fresh, minimalistic designs that can cater to the preferences of contemporary shoppers.
Footwear & Accessories
Updating footwear designs with chunky sole units can create disruption in the footwear industry, attracting new market segments aiming for the latest innovation.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 17%
Freshness 11%

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